Eva Kumpen

Leading comprehensive concept development, art direction, and graphic design for diverse clients. Enhancing brand presence and campaign effectiveness. Also owner of Branding Studio AANGESPOELD®.

• (2023 & 2024) Lead Art Director and co-creative director for global Nespresso Studios. Guiding a team of Art Directors, Digital / Integrated Designers & Copywriters. Client facing presentations on creative and business opportunities.
• (2021 - 2025) Executing impactful below-the-line campaigns for clients like Nespresso and Robeco Asset Management, ensuring consistent brand messaging across all touchpoints.
• (2017 - 2025) Driving successful above-the-line campaigns for major brands including Ford, Vans, Nespresso and IKEA, significantly boosting brand visibility and market reach.
• (2017 - 2025) Collaborating with top-tier agencies such as Ogilvy Brussels, GOOD, Skinn Bruges, Havas Leuven, and Emakina Amsterdam, expanding creative capabilities and industry network.
• (2017 - 2025) Providing strategic brand building and graphic design expertise across multiple sectors, delivering tailored solutions that met client objectives.

Working on a 9 month sprint in order to rebrand the website of global asset manager ROBECO. ————— Creating a new set brand proposition, setting up an extensive brand guide, guiding & working with a team of skilled designers, whilst remaining in close contact with Robeco's marketing team.

Responsible for Brand concepts, Brand Development & Identity

Spearheaded creative direction and art direction for a rapidly growing startup, building its brand and executing integrated campaigns.

• Joined a startup as part of a 6-person core team, establishing foundational creative processes and brand identity.
• Developed and executed through-the-line campaigns for key clients including X2O, Overstock and Partena, driving significant brand engagement and market reach.
• Directed and designed visual assets for Mitra, Overstock Garden, and Balmani, ensuring cohesive brand representation across all platforms.

Developed and designed above-the-line campaigns for a portfolio of international and national brands.

• Created high-impact above-the-line campaigns for major clients such as IKEA, P&G, Bell, and TD Bank, enhancing brand recognition and market presence.
• Provided art direction and design for diverse campaigns, including Cracker Barrel and Kellogg's, ensuring visual consistency and creative excellence.

Designed and directed creative campaigns for prominent brands, enhancing their market presence and consumer engagement.

• Developed and launched above-the-line campaigns for leading brands including Nivea, Schweppes, and Toyota, contributing to increased brand visibility.
• Provided art direction and design for targeted campaigns for Pimkie, BKCP bank, and Bombay Sapphire, ensuring brand consistency and creative impact.

Generated comprehensive on and offline concepts for diverse communication initiatives.

• Developed integrated on-and-offline concepts that supported The Crew Communications' diverse client portfolio, enhancing campaign reach.
• Contributed to the creative development of strategic communication plans, ensuring alignment with client objectives and brand guidelines.

Contributed to creative campaigns for major brands within a dynamic agency environment.

• Supported the creative team in developing campaigns for high-profile clients such as McDonald's, Maes, Bpost, and KBC Bank.
• Gained foundational experience in advertising and art direction, contributing to concept development and visual execution for client projects.

Absolute beautiful monkey business & fun visuals for a new Kipling brand campaign. — Collab with GOOD & Wenneker Amsterdam.

Honoured to have been a part of this super fun series of TVCs. Thanks to a very skilled team (GOOD, The Disobedient, Czar & Another Duo)

Wrapped up project with Nespresso Global and Ogilvy Brussels. —————————— Involved as a lead Art Director during the launch of the first global Nespresso Content Studio in 2023, to becoming a co-creative director to a team of talented creatives, one year later.

The World of Beep turns Payconiq by Bancontact into a brand that shines everywhere it appears. A bold colour palette of yellow and magenta ties every touchpoint together with energy and consistency. The result: a playful, professional identity that belongs to the Beep-universe.

Behavioral campaign "World of Beep" for Payconiq by Bancontact. In collaboration with Boondoggle Havas Leuven.

Recognized as the 'All-Star' for presenting the best portfolio at Portfolio Night Toronto 2014, showcasing exceptional creative talent and potential.

For FPS Economy, A completely new visual concept and branding was created, tackling SMEs’ optimism bias around cybersecurity. Instead of fear, we used humour and reverse psychology — with “hackers” trying (and failing) to hide our tips. The article shows how this approach reached 1.5M+ people and got Belgian entrepreneurs to take action.

Creation of the 'Change The Game' label and advertising campaign, establishing a new section within the magazine and a visual branding foundation for sustainable entrepreneurs.

Contributed creative support for the annual road cycling race 'Kuurne Brussel Kuurne', enhancing its public visibility and engagement.

Provided creative support for LGBT rights initiatives, collaborating with TD Bank and Bikeshare Toronto to promote inclusivity and community engagement.